Campaign Concept

With its rich legacy of change makers, trendsetters, and culture creators, Afro Sheen has been celebrating those who follow their own wave, create their own twist, and define their own edge since 1954. Now, this iconic brand is back with a new look, new formula, and new products.

I had the privilege of developing Afro Sheen’s #IDoWhatIDo campaign concept and crafting the hero video script. To get the voice and messaging just right, our process involved deep-diving into the world of natural hair care and gathering insights from multiple focus groups.

All Fragrance Concept Brand Identity Campaign Concept Social Content Design Packaging Brand Campaign

Fragrance Concept Brand Identity Campaign Concept Social Content Design Packaging Brand Campaign